BACtrack Breathalyzers was my very first project at Copious. Based out of San Francisco they came to us for an updated look to match the sleek new smartphone-enabled breathalyzers they had recently released. We wanted to focus on showcasing the numerous benefits of owning such a product and relieve the stigma of breathalyzers. BACtrack's focus is around making these tools not only easy-to-use but also approachable and fun. Through the design we emphasized the human element of the brand by not only utilizing lifestyle photography of the product in-use but directing a photoshoot for the hero images that were immersive and engaging, showing the product in various settings of informal and professional use.